Thank you for your interest in this Cookie Policy. You are
about to read more about the purposes for which we and our partners use cookies
and similar technologies and how you can manage your preferences regarding
cookies.
This Cookie Policy applies to smartaitoolz.com operated by
Smartaitoolz.com of 26
Morristown view,The Paddock,Newbridge,co Kildare,Ireland W12TN34 (“we”, “us”, “our”) acting as the data controller in
accordance with the Irish ePrivacy Regulations, implemented by Statutory
Instrument (S.I.) No. 336 of 2011 (“ePrivacy Law”) and the EU`s Privacy and
Electronic Communications Directive (“PECD”).
If you have any questions about Cookies or about our data
protection practices in general, you can reach us via email using info@smartaitoolz.com
or use our contact form.
What cookies are?
On this website we use so-called "cookies".
Cookies are small text files that are stored in the memory of your device via
your browser. Cookies store certain information (e.g., your preferred language
or page settings) which can be sent back to us by your browser when you visit
the website again (depending on the lifetime of the cookie).
Which cookies do we use?
We distinguish between two categories of cookies:
Essential or Necessary cookies. These cookies are essential or necessary to ensure that a
website works properly and is secure so that you can navigate a website and use
its features. Without these cookies, certain features of a website would not
function, and thus you would not be able to use certain services.
Optional cookies. These cookies are non-essential for the
website to function and require your consent. When it comes to optional cookies
the following distinctions are made:
● Functional cookies or sometimes called convenience cookies. These cookies
allow a website to remember the options a user has made (including user ID`s
stored, consents given, or languages selected) and other personalization
options you have selected when browsing.
● Analysis and performance cookies, which are used to monitor and improve the function and
service of a website. Those can track down problems when using a website,
facilitate online surveys, record visitor numbers, and provide analytics
metrics.
● Advertising cookies or targeting
cookies. They are used to deliver customized
advertising to the user. This can be very convenient, but also very irritating.
The ePrivacy Law and PECD, requires us to ask for your
consent when using specific cookies (in particular any cookie that is not
strictly necessary for the operation of the website, for example, Functional
cookies, Analysis and performance cookies and Advertising cookies or targeting
cookies “Optional cookies”).
Further and as Ireland`s Data Protection Act 2018 (“DPA”)
and the EU General Data Protection Regulation (“GDPR”) also require a legal
basis for the use of personal data in relation to cookies, the use of cookies
would then be your consent as well as our legitimate interest.
Subject to your consent
We only use optional cookies with your prior consent. If you
are visiting our website for the first time, a banner will appear on our
website asking for your consent to use optional cookies. If you consent to
this, we will store a cookie on your computer and the banner will not be
displayed again for the lifetime of the cookie. Thereafter, or if you actively
delete this cookie beforehand, the banner will be displayed again the next time
you visit our website in order to obtain your consent again.
Online Advertising
Google Ads
We use Google Ads, an online advertising service provided by
Google LLC. Google Ads
enables us to show advertisements in the Google search engine or on third-party
websites when the user enters certain search terms on Google (keyword
targeting). Furthermore, targeted advertisements can be shown on the basis of
user data available to Google (e.g. location data and interests) (target group
targeting). With the help of Google Ads, we can evaluate this data
quantitatively, for example, which search terms have led to the display of our
advertisements and how many ads have resulted in corresponding clicks. The use
of this service is based on your consent.
Google Ads Remarketing
We also use the remarketing functions Google Ads. Google Ads
Remarketing allows us to assign people who interact with our advertisements and
website to specific target groups and to display interest-based advertising to
them within the Google advertising network.
Further, the advertising target groups created by us using
Google Ads Remarketing can be linked to Google's cross-device functions. This
means that interest-based, personalised advertising (that is advertising that
has been adapted to you depending on your previous usage and surfing behaviour)
can also be displayed on another of your end devices (e.g. tablet or PC). The
use of this service is based on your consent.
Google Conversion Tracking
We also use Google Conversion Tracking. With the help of
Google conversion tracking, we and Google can recognize whether the user has
performed certain actions. For example, we can evaluate which buttons on our
website were clicked how often and which products were viewed or purchased
particularly frequently. This information is used to create conversion
statistics. We also learn the total number of users who clicked on our ads and
what actions they took. We do not receive any information with which we can personally
identify the user. Google itself uses cookies or comparable recognition
technologies for identification. The use of this service is based on your
consent.
Pixel Cookies and Tags
We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A
Pixel Cookie is an advertising tool and typically consists of a JavaScript code
snippet that allows us to understand and track visitors' activity on our
website. For this purpose, Pixel Cookies collect and process information about
visitors of our website and the device used (so-called event data).
Event data collected through Pixel Cookies is used for
targeting our advertisements and improving ad delivery and personalised
advertising. For this purpose, the event data collected on our website by means
of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie
and in part, also stored on your device. However, this only happens with your
consent, and we and the relevant operator of the Pixel Cookie are considered
joint controllers. Nonetheless, for the subsequent processing of the transmitted
Event Data, the relevant operator of the Pixel Cookie is the sole controller.
For more information about how the relevant operator of the
Pixel Cookie processes personal data, including the legal basis on which they
rely on and how you can exercise your rights against, please refer to the
following Privacy Policies: Facebook, Instagram, Google LLC and YouTube.
Opting Out
Google Ads, Google Ads Remarketing,
Google Conversion Tracking
General
How to prevent the use of cookies
Does this policy change?
We may update our Cookie Policy from time to time. This
might be for a number of reasons, such as to reflect a change in the law or to
accommodate a change in our business practices and the way we use cookies. We
recommend that you check here periodically for any changes to our Cookie
Policy. This Cookie Policy was last updated on Tuesday, 12 September 2023.
Who should I contact for more
information?
If you have any questions or comments about our Cookie
Policy or wish to exercise your rights under applicable laws, please contact
us at info@smartaitoolz.com